Over the past ten years, I’ve worked on everything from streaming to tourism to skincare. I’ve been involved in award-winning work, learned to use seven different timesheet systems and most importantly, met fantastic people. Every new experience as a strategist has challenged me, but I’ve honestly loved every second of it, and I'm still just as giddy about the fact I get to call this my job as I was on my first day.

As a planner, I love listening to people, interrogating the problem to get to the most honest version of it, and trying to be as real as I can about how actual people think. But most importantly I love seeing things through. That’s why in my case studies, you’ll see work that’s been driven by my strategic thinking from the beginning, but also work where the biggest impact I made came after the creative leap. I’m not the kind of planner who dusts their hands after the briefing and calls it a day. At the end of the day, I just want to bring good ideas to life, however it is that I can help.

Nearly two years ago, I made the big scary jump over to London and I’ve been soaking up every experience at adam&eveDDB since. If you fancy a chat, please say hi!

Current clients include:
PUMA, Lloyds Bank, Campaign Against Living Miserably, MARS Pet Care, SEAT and Cupra.

Past clients include:
Red Bull, Lucozade, Netflix, ANZ Bank, AFL, Kathmandu, Cancer Council, Bonds, Toyota, Royal Australian Mint, Visit Victoria, L’Oreal, Garnier, Bank of Melbourne and Federation University.

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Some achievements.

2023:

  • 1x Silver Australian Effies for 'Retail’ category (BONDS - supporting role)

  • ‘Destroy This Brief’ national finalist. We presented our idea on how to improve diversity in our industry to jury members including Cindy Gallop & Greg Hahn.

2022:

  • Ranked #1 Strategist in APAC and #3 globally at One Show.

  • x1 Gold APAC Effie for ‘Experiential Marketing’ category.

  • x1 Bronze APAC Effie for ‘Positive Change’ category.

2021:

  • x1 Silver Australian Effies for ‘Most Original Thinking’ category.

  • x1 Bronze Australian Effies for ‘Positive Change’ category.

  • x2 APG Creative Strategy Awards for ‘Best Insight’ & ‘Bravery’ categories.

  • Part of the core team behind Donation Dollar, the most creatively awarded campaign globally for 2021.

2019:

  • Saatchi & Saatchi Australia’s ‘Person of the Year’.

  • Winner of Melbourne’s ‘Good For Nothing’ industry initiative with Kim Handley.

Some random facts.

  • When I was a teenager, I accidentally created the world’s biggest Pokemon Facebook fan page which for years, would reach millions of people weekly, until Nintendo took it down.

  • At some point in lockdown, I became obsessed with making self-sustaining, underwater ecosystems and shrimp keeping. Yes, they are both things. Pictured is my latest creation.

  • I play drums in a band with my friends, called Small Suburbs. I actually play guitar, but everyone else wanted to play guitar so, I had to learn the drums.

  • For two glorious days in 2009, I held the Australian record for Rainbow Road in Mario Kart Wii. My time on top was short lived, but it was oh-so sweet.

  • Last year, a few of us at Special created a billy cart for the Red Bull Billy Cart themed ‘Working From Cart’ which featured a live-streamed Zoom call mid-race.

  • I created a tournament on my Instagram stories to find out what is Australia’s favourite iconic Arnott’s Biscuit. It got so big Daily Mail picked it up (Tim Tams won, unsurprisingly).

  • In my spare time, I like to breath new life into old video game consoles from my childhood like Game Boys. Modding them with new tech like new screens, buttons and speakers.